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LED industry, the future may show several major development
After 2011, new understanding of the LED industry, LED display applications listed enterprises to accelerate the pace of mergers and acquisitions and other
capital market integration, will promote the application of LED display industry, the pattern of a major adjustment. LED industry may be the next few years
along the following direction.
First, the international giant to accelerate the LED lighting sights
International LED lighting giant Philips, Toshiba has successfully developed the industry-leading 800 lumens LED bulb, and is actively developing more than
1000 lumens LED bulb. 800 lumen LED bulb, for every $ 1 up to 1000 lumens package, high voltage and increasing the red LED warm white LED is the trend,
will be the LED chip business focus hard technical focus.
At this stage, a number of LED chip suppliers are attempting to increase AIGalnP among the red LED to achieve high color rendering, compared with blue
LED warm white fluorescent powder mixed program CRI up to 82%, mixed red LED warm white color rendering up to 90%, so will become mainstream.
In addition, the main aim high voltage LED interior lighting, LED and help simplify the design of power converters. Compared to the DC program, the
program can reduce the high voltage luminous efficiency decreased, and the use of more efficient drive, coupled with the failure will not be the shortcomings
of the AC program, as well as low manufacturing cost and ease of production, will be the most likely to achieve cost-effective LED light bulb program, a LED
chip suppliers compete for the market rallied.
Second, the development of upstream and downstream enterprises to seek joint
Cooperation between enterprises, especially upstream and downstream business cooperation will become another trend in LED industry. Epistar is Taiwan,
China specialized in producing high brightness LED epi-wafer and die of a listed company, its own metal organic chemical vapor deposition (MOCVD) technology,
is currently the world\\ s major LED epitaxial chip manufacturer, has a complete LED chip products of intellectual property rights.
Recently, Sun announced plans to lighting of not less than 19.24 yuan / share price of not more than 48 million private placement, raising 918 million yuan,
energy-efficient LED lighting products which take up 419 million yuan project, the company\\ s controlling shareholder century, the sun has made it clear said
they did not participate in the subscription.
Sun illumination that this cooperation and give full play to the sun lighting Epistar their own advantages, to achieve the LED lighting industry chain upstream
and downstream cooperation between the strong and complementary advantages for both sides to accelerate the LED lighting market, LED lighting to
enhance the created favorable conditions for market share.
Third, the white LED device projects for financial assistance
From the LED technology with the availability of capacity point of view, China has proposed reducing tax rates, accelerated depreciation of equipment and
free land and other incentives. The program is equivalent to encourage domestic manufacturers to expand the existing LED production capacity, which will also
lead to many new competitors appear. From Taiwan, China and South Korea\\ s LED manufacturers are actively entering the China market, as factors that
promote the production capacity.
The first activation of the lighting market is wide-angle outdoor lighting, such as street lights, billboards lights. Interior lighting will be activated first long-term
lighting applications, including tunnels, supermarkets, factories, shopping malls, office buildings. The end of 2011, most of the commercial lighting market will be
activated. Home lighting are mainly high-end customers, concentrated in the apartments, villas and other high-end residential.
Rowan is chief engineer of Sony source that, due to similar LED products and technological trends in the next 3-5 years, LED lighting products will be
gradually standardized, standardization, a conventional product, and this time will gradually usher in the LED industry The major reshuffle. When the LED
industry with other industries, brand, technology, enterprises will have the capital strength of the industry based on LED, and some low-end, brand-name
companies can only survive in the slit. Of course, some companies take the narrow road market to small market share for large space for survival and
development.
Fourth, run-off in the end market segments
Compared with traditional lighting products, a certain period in the future, LED industry development pattern will remain stable, is still the channel is king,
this is the inevitable trend of lighting industry. When an industry to a certain stage, shuffling is an upgrade. Also the case for an enterprise, to a certain size of
enterprise Beyond it will encounter a variety of bottlenecks. Analysts believes that the current LED companies are encouraged to support the government,
through the Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games and Shenzhen Universiade and \"10 City, ten thousand\" and gained rapid
development. And then as the new LED lighting to energy-saving light, quick recognition by consumers, into the homes of ordinary people in urgent need to
overcome the bottleneck is the product categories, specifications, price, brand, marketing model, channel building.
2011 environmental goods ranking in Japan – LED bulbs much attention
With energy-saving trend higher, probably the most talked about products to the number of LED (light emitting diode) bulbs. In the survey, the "earthquake more attention in the selection of merchandise areas," the inquiry, the answer is the largest number of "fluorescent lamp" of 38.1%. In the three years to purchase 77.5% of consumers said "concerned about environmental protection."
Toshiba company is ranked first prize. Number of people buying the same top. However, evaluation of environmental performance of the individual, the situation is slightly different. 10 projects, 9 projects Panasonic ranked first in the next want to buy companies, ranking higher than the Toshiba, Panasonic.
Although the survey alone is difficult to draw conclusions, but according to common sense reasoning, Toshiba s evaluation of environmental goods to be the reason why, is not that the environmental performance, but from its use of LED light bulbs contribute to environmental attitude, For example, in 2009 launched the first practical large-scale enterprises in the level of the LED light bulbs, incandescent bulbs in 2010 first cut-off and so on.
LED will completely replace incandescent
LED bulbs come in only two and a half years, prices fell sharply, has entered the popular stage. However, Toshiba Lighting Technology Light Division, Ministry of goods act goods LED head Yuji Takenaka said: "The brightness of the newly unified method token lumens, the company s specifications have been able to compare with each other, but the market is not mature."
Company s sales approach has undergone tremendous change. Initial emphasis on energy saving, long life are well known. This summer, many consumers who buy energy-saving LED light bulbs is one of evidence.
Today, the company is working to expand the product line. To compensate directive, on the back of the LED bulbs are more dim shortcomings to light with a wider range of high light-based products are gradually come out.
Panasonic has put in a special small tilt chandelier installed krypton bulbs, Toshiba will launch in November bulb color, and brightness and 60W incandescent bulb with 810 lumens of LED light bulbs. Replace incandescent bulbs in order to obtain the demand, companies are racing to develop.
Panasonic Appliance Wellness Division marketing manager of the original goods Zhaoyi Lang said: "I hope to lift (line) missing teeth of the state."
In the future, the eye of the typhoon is expected to become the market probably will 爱丽思欧雅玛 and other low-priced goods. The company s environmental performance evaluation, though not outstanding, but the number of people buying highest in the first three, the next time also want to buy the company discharged the first four. This probably shows that consumers are dissatisfied with the price of LED bulbs is still big.
polarized LED development path
Low-carbon energy is now the trend of society, in the National Development and Reform Commission and other departments slowly released by the size of the power out of the context of the roadmap incandescent, LED lighting for granted as an investment hot spot in the hot, large and small brands and factories everywhere in the country there, local governments are vying to dedicate resources to the LED lighting industry as a pillar industry for support.
December 2, 2011, ZHAGA DEKRA testing and certification organization in Shenzhen, jointly held a "ZHAGA standardized light engine interface design research and discussion will be" at the same time it is also a member of China held its first panel discussion of the standardization work. This is to facilitate the interface between the LED light engine compatible and replacement; and ZHAGA will launch CONFORMITY ASSESSMENT Conformity Assessment certification to promote the application of the market. Speakers of the conference total from ZHAGA General Mr. Menno Treffers and DEKRA certification manager and the company s chief product manager, but also the International Electrotechnical Commission standard system and IECEE CB Testing Laboratory Commission, the expert group meeting convened special , European certification system (CCA & ENEC) Technical Services Section of the Vice President Mr. Ted Gaertner.
The meeting attracted a large number of Greater China s leading manufacturers of many industry participants to come, companies addresses mainly in Shanghai, Fujian, Taiwan, Hong Kong, Shenzhen, Dongguan, Zhongshan and other famous enterprises, some of the best manufacturers as follows: Philips Philips, Osram, on yaming, Xiamen Rieter letter, Cree Cree, the ground on the Kingsun, BYD BYD, etc., but also attract retailers and other buyers to come to IKEA IKEA participants.
This standardization will help to contain LED light engines are not compatible with market differentiation, so that consumers can rest assured that the selection and purchase market with LED products can be replaced, and can continue to enjoy the LED technology offers performance upgrades and services. In addition, industry development, Zhaga prompted the establishment of standards of innovative LED lighting applications, and increase market competitiveness.
On the surface, LED lighting industry, such as tea fire, but hidden behind the prosperity, also will gradually emerge. Now the LED industry can be said to be princes melee, different LED manufacturers with their own understanding of a wide variety of product release, it was more a joke: the LED lights now, is really a thousand eyes of 1000 Hamlet ah! Is due to different manufacturers are not compatible with the product can not be replaced; to promote LED lighting products and parts replacement on the market more difficult, it also makes consumers feel no way to adapt and even at arm s length; so as to increase the difficulty of LED applications, weakening the market competitiveness.
How to break the impasse, the road was in the end where? Some people waiting for government support, some are thinking, but the industry giants have to act. In 2010, including Philips, Osram, General Electric, Panasonic, Cree CREE lighting industry giants, including a number initiated the establishment of an industry standards organization – Zhaga Alliance (ZHAGA Consortium), mainly refers to the unified interface specification LED light engine design standards. To cope with the ongoing development of LED technology, by defining a variety of special LED light engine interface data, Zhaga standard engine cover various properties of light, consists mainly of physical size, luminosity, electrical and thermal performance, etc., but finally reached Zhaga Lianmeng between products of different manufacturers interchangeable and compatible. Now, there are 162 countries in the world s leading manufacturers – has come from European companies, U.S. companies and Asian companies to join Zhaga, more world-renowned testing and certification body DEKRA European standardization working groups involved in ZHAGA formulation.
As a manufacturer, in fact, my heart has indescribable pain. Every now launched a new product, manufacturers have to put in a lot of manpower and resources to design a new program, so the cost can not high? This is the issue of industry representatives sigh! More worrying, because the interface is not standardized products, the products of different manufacturers stringent than more difficult. Between the manufacturers is not in the product life, color temperature, cost and other aspects of competition, but play the "price war." Can not make large-scale production is difficult to reduce the cost of LED lighting products; to blindly reduce product prices, product quality is difficult to avoid is not guaranteed.
Was chosen as the conference organizers DERKA because DEKRA testing and certification of LED lighting pioneer in the field. Not long ago, DEKRA performance with unique LED sign, received the prestigious European Electronics Technology (ETOP) Innovation Award results. DEKRA LED sign is devoted to the performance which need to meet more stringent safety and performance requirements to the product and the idea of ??certification marks; its purpose is to better distinguish between the quality of high-quality LED light bulbs, lamps and general performance of the lamp; in high-quality manufacturers to accelerate the application of LED lights, while the market; also carbon emission reduction, energy conservation and the environment for consumers to make their own step.